• Software Marketing Reimagined

Software innovation is exciting. Software marketing should be too!


LEAN/CUT. creates dynamic customer-focused Go-To-Market and Growth programs for software startups and global brands.

Services

LEAN/CUT. develops innovative, customer-centric software marketing strategies and programs.

Go-To-Market

  • Product Positioning & Messaging
  • Competitors Analysis
  • Web Site Content Strategy/Buyer Journeys
  • Go-To-Market Plans (New Products & Updates)

Growth

  • Content Marketing (e.g., Case Studies, Blogging, White Papers, eBooks)
  • Lead/Demand Generation Strategies
  • A/B Testing & Optimization Options
  • Email Marketing Strategies
  • Video Strategies

Advisory

  • Launch: Go-To-Market Preparation
  • Revenue: Growth Goals & Marketing Strategies
  • Messaging: What’s working? What isn’t?
  • Strategy: Market, Industries & Buyer Segmentations

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Clients

A few of the companies LEAN/CUT. has worked with...

Conjur Loop Everbridge SafeSoft Solutions Zumbox Elite CyberSource
crystaldeviceHQTVTomorrowTubefilterStreamyAwardsPetPlanetBlip.fm

LEAN/CUT. CLIENT TESTIMONIALS

  • Pam did a fantastic job when we needed marketing help in our tech startup. She delivered amazing customer evidence stories very independently. Even though our customers were all over the world she connected with stakeholders whether early in the morning or late at night.

    Co-Founder & CEO, Loop Survey (Mobile App/SaaS)
  • Pam was hired to provide the strategy and execution of several content marketing initiatives. She joined and was ready to take on driving a results-oriented marketing communications strategy. Pam did an excellent job and I would absolutely recommend her for any executive marketing position or consulting engagement.

    Product Marketing Director, Everbridge (SaaS)
  • Pam offered valuable strategic marketing counsel to the Blip.fm executive team. Her broad digital marketing experience, from Web content strategies and media relations, to social media engagement and speaking opportunities all helped increase our visibility.

    Founder & CEO, Blip.fm (Consumer)
  • Pam’s ability to handle multiple tasks with ease, to develop and maintain the right relationships with the right people, and to think creatively to boost visibility in new ways, even on short notice. I’ve been particularly impressed by her attention to detail, her efficiency and her responsiveness, on a personal basis as well as professionally. I would not hesitate to hire Pam again.

    VP of Marketing, SinglePoint (Mobile)

About

Pam Kulik, Principal Consultant

Pam KulikPam Kulik is an experienced, innovative software marketing executive and a veteran of the dot-com boom. She has spearheaded go-to-market and growth strategies for 100+ software solutions while in-house and for clients.

Prior to founding LEAN/CUT., a B2B software marketing consultancy, she worked for global software companies including Sapient and Thomson Reuters (Elite), and served as Vice President at a PR/Social agency overseeing the Startup Practice.

Pam works collaboratively with CMOs, Marketing VPs, startup founders, executive teams and global in-house marketing teams to develop and execute innovative, customer-focused software marketing strategies.

She earned a BA from Northwestern University and an MPA from The George Washington University. Prior to technology, Pam worked in national politics in Washington, DC. Interests include global travel, politics, fitness and her dog, Lucy.

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