• Does your marketing “click”?

LEAN/CUT. powers strategic B2B marketing programs for tech companies and startups.


Some of LEAN/CUT.'s strategic marketing services include:


  • Corporate Positioning
  • Product Marketing
  • Sales Enablement
  • Web Site Content & Strategy

Growth Strategies

  • Lead/Demand Generation
  • Case Studies/White Papers
  • Campaign Optimization
  • Online Advertising/Video Marketing


  • Blogging
  • Social Media
  • Speaking Opps
  • Thought Leadership


A few of the companies LEAN/CUT. has worked with...

Conjur Loop Everbridge SafeSoft Solutions Zumbox Elite CyberSource


  • Pam did a fantastic job when we needed marketing help in our tech startup. She delivered amazing customer evidence stories very independently. Even though our customers were all over the world she connected with stakeholders whether early in the morning or late at night.

    Co-Founder & CEO, Loop Survey (Mobile App/SaaS)
  • Pam was hired to provide the strategy and execution of several content marketing initiatives. She joined and was ready to take on driving a results-oriented marketing communications strategy. Pam did an excellent job and I would absolutely recommend her for any executive marketing position or consulting engagement.

    Product Marketing Director, Everbridge (SaaS)
  • Pam offered valuable strategic marketing counsel to the Blip.fm executive team. Her broad digital marketing experience, from Web content strategies and media relations, to social media engagement and speaking opportunities all helped increase our visibility.

    Founder & CEO, Blip.fm (Consumer)
  • Pam’s ability to handle multiple tasks with ease, to develop and maintain the right relationships with the right people, and to think creatively to boost visibility in new ways, even on short notice. I’ve been particularly impressed by her attention to detail, her efficiency and her responsiveness, on a personal basis as well as professionally. I would not hesitate to hire Pam again.

    VP of Marketing, SinglePoint (Mobile)

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Pam Kulik, Founder & Principal

Pam Kulik

Pam Kulik is a proven tech marketing leader. She has successfully spearheaded go-to-market and growth strategies for B2B tech products for 20+ years, and is a marketing veteran of the dot-com boom.

Prior to founding LEAN/CUT., a B2B tech marketing consultancy, she worked for global software companies including Sapient and Thomson Reuters (Elite), and served as an agency VP overseeing the Startup Practice.

Pam works primarily with executive teams and startup founders, providing strategic marketing counsel from stealth mode to post-launch growth. 

She earned a BA from Northwestern University and an MPA from The George Washington University. Interests include global travel, fitness, politics, playing with her dog and drinking very strong coffee.


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