• We Grow Startups

We’re an ROI-driven B2B tech marketing group that uses proven digital strategies to accelerate growth


Our customer-focused growth strategies emphasize an integrated digital marketing approach, including:

Product Marketing

  • Go-To-Market Strategies
  • Positioning & Messaging
  • Competitor Analysis
  • Web Site Product Promotion

Demand Generation

  • Inbound Marketing (e.g. HubSpot, Marketo, Salesforce)
  • Email Marketing
  • Pipeline/Lead Nurturing
  • Analytics & Optimization Tools & Reporting

Content Marketing

  • Audience Segmentation, Targeting & Organic SEO Strategies
  • Topics Development, Editorial Calendar & Writer Management
  • Case Studies, White Papers, Blog Posts, Web Site, Landing Pages, etc.

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A few of the companies LEAN/CUT. has worked with...

healthlucidConjur Loop Everbridge SafeSoft Solutions Zumbox Elite Sapient CyberSource


  • Pam did a fantastic job when we needed marketing help in our tech startup. She delivered amazing customer evidence stories very independently. Even though our customers were all over the world she connected with stakeholders whether early in the morning or late at night.

    Co-Founder & CEO, Loop Survey (Mobile App/SaaS)
  • Pam was hired to provide the strategy and execution of several content marketing initiatives. She joined and was ready to take on driving a results-oriented marketing communications strategy. Pam did an excellent job and I would absolutely recommend her for any executive marketing position or consulting engagement.

    Product Marketing Director, Everbridge (SaaS)
  • Pam offered valuable strategic marketing counsel to the Blip.fm executive team. Her broad digital marketing experience, from Web content strategies and media relations, to social media engagement and speaking opportunities all helped increase our visibility.

    Founder & CEO, Blip.fm (Consumer)
  • Pam’s ability to handle multiple tasks with ease, to develop and maintain the right relationships with the right people, and to think creatively to boost visibility in new ways, even on short notice. I’ve been particularly impressed by her attention to detail, her efficiency and her responsiveness, on a personal basis as well as professionally. I would not hesitate to hire Pam again.

    VP of Marketing, SinglePoint (Mobile)


Pam Kulik, Founder & Principal Consultant

Pam KulikPam Kulik is an experienced, entrepreneurial tech marketing executive with both global public company and startup expertise.

As the Founder of LEAN/CUT., she works collaboratively with CMO’s, Marketing VP’s, and startup Founders to accelerate business growth. Her expertise includes strategies for product marketing, content marketing, inbound marketing and demand generation.

Prior to LEAN/CUT., she worked for public global software companies Sapient and Thomson Reuters Elite, was on the executive team of a startup, and served as Vice President of the Startup Practice at a PR/Social agency. Before her corporate marketing career, she worked on national public policy issues in Washington, DC.

Pam earned a BA from Northwestern University and an MPA from The George Washington University.


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