• LEAN/CUT. Marketing

Marketing & Communications Strategies for Innovative B2B SaaS Solutions


LEAN/CUT. develops customer-centric marketing strategies for
B2B SaaS products


  • Product Positioning & Messaging
  • Competitor Analysis
  • Product Marketing
  • Web site product content


  • Lead/Demand Generation Strategies
  • A/B Testing & Optimization
  • Lead Nurturing/Buyer Journeys
  • Targeting/Segmentation Strategies

Content Marketing

  • Content Marketing Strategies
  • Editorial Strategies: Topics/Scheduling
  • Content Development: Case Studies, Blogging, White Papers, eBooks, etc.
  • Email Marketing


A few of the companies LEAN/CUT. has worked with...

healthlucidConjur Loop Everbridge SafeSoft Solutions Zumbox Elite Sapient CyberSource

Looking for marketing tips? RELAX.

READ and SIGN UP for our blog!


  • Pam did a fantastic job when we needed marketing help in our tech startup. She delivered amazing customer evidence stories very independently. Even though our customers were all over the world she connected with stakeholders whether early in the morning or late at night.

    Co-Founder & CEO, Loop Survey (Mobile App/SaaS)
  • Pam was hired to provide the strategy and execution of several content marketing initiatives. She joined and was ready to take on driving a results-oriented marketing communications strategy. Pam did an excellent job and I would absolutely recommend her for any executive marketing position or consulting engagement.

    Product Marketing Director, Everbridge (SaaS)
  • Pam offered valuable strategic marketing counsel to the Blip.fm executive team. Her broad digital marketing experience, from Web content strategies and media relations, to social media engagement and speaking opportunities all helped increase our visibility.

    Founder & CEO, Blip.fm (Consumer)
  • Pam’s ability to handle multiple tasks with ease, to develop and maintain the right relationships with the right people, and to think creatively to boost visibility in new ways, even on short notice. I’ve been particularly impressed by her attention to detail, her efficiency and her responsiveness, on a personal basis as well as professionally. I would not hesitate to hire Pam again.

    VP of Marketing, SinglePoint (Mobile)


Pam Kulik, Principal Consultant

Pam KulikPam Kulik is a B2B tech marketing executive and veteran of the dot-com boom. She has successfully spearheaded go-to-market and growth strategies for 100+ software solutions.

Prior to founding LEAN/CUT., a B2B tech marketing consultancy, she worked for global software companies Sapient and Thomson Reuters (Elite), was on the executive team of a startup, and served as Vice President at a PR/Social agency leading the Startup Practice.

Pam works collaboratively with CMOs, Marketing VPs, startup founders, executive teams and global in-house marketing teams to develop and execute customer-focused marketing strategies that increase leads and product discovery.

She earned a BA from Northwestern University and an MPA from The George Washington University. Prior to her marketing career, Pam worked in national politics in Washington, DC.


Back to Top