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Bill Reichert: The Top 10 New Rules For Startups

Bill Reichert, Managing Director of Garage Technology Ventures, offers his top 10 new rules to help startup founders think more realistically about strategy, sales, business model canvas and formula, value proposition, product differentiation and more. Sponsored by the Kauffman Founders School, this presentation is one of my favorites because it pulls together so many critical topics I often…

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What is Predictive Marketing?

If you read any of the 2015 marketing prediction articles, you may have noticed mentions of something called “predictive marketing.” Yes, it’s the latest industry jargon – but the terminology is spot-on. Improve Lead Scoring Accuracy If you want to improve lead scoring methodology, instead of guessing what a white paper is worth (e.g., hmm,…

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Infographic: Marketing Technology Craze

Think that data-driven digital marketing programs are easy to build and manage? Think again. Explosion In Marketing Automation Technology Solutions Marketing technology is the fastest growing software vertical right now. Each solution measures a single aspect of a marketing program or a handful – from lead generation success to retention rates. But there isn’t one marketing…

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The Truth About Marketing Buzz

“We need marketing buzz!” How many times have you said this, or heard your CEO or Founder say it? As a B2B tech marketer, this is the most popular request. It sounds simple to do, right? In truth, it isn’t. Here’s why. What is Marketing Buzz? Buzz is shorthand for generating quick company discovery by potential customers…

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