The Truth About Marketing “Buzz”

“We need buzz!” How many times have you said this, or heard your CEO or Founder say this? As a tech startup marketer, that’s all I hear. The request sounds simple, right? In truth, it isn’t. Here’s why. What is “Buzz”? Buzz is shorthand for generating quick company discovery by potential customers to grow sales at…

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Google Adds “Mobile-Friendly” Label in Mobile Search Results

If you haven’t noticed yet, Google has begun inserting the term “mobile-friendly” in front of select site names on search results pages – when searching from a mobile device. What does this mean? Many SEO experts suspect that Google identified mobile-friendly web sites will receive a higher priority ranking in search results based on its…

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SaaS Customer Referral Program Tips

B2B SaaS solutions offer a unique opportunity to build a robust in-app automated referral program. Whether you have a formal referral rewards program or just a simple referral section – this is an important customer growth feature to integrate into your SaaS product. If you don’t have one yet, it’s time to start. This “growth hacking”…

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Do You Have A Customer Experience Program?

Customer Experience Management (CEM) programs are growing in popularity as companies of all sizes (even startups) invest more resources into data gathering and analysis of customer satisfaction levels and retention efforts. We all know that it’s less expensive to retain a customer than it is to win one due to marketing costs and sales time…

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