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How To Improve Digital Customer Experience

Forward-looking companies are on a quest to better understand and improve the digital customer experience. Rather than bolting on a digital strategy to a traditional marketing or sales strategy, as most companies do, the more innovative companies think “Digital First.” They re-design customer experience by building native digital experiences from the ground up in collaboration…

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Top 5 Reasons Case Studies Rule B2B Marketing

Case studies are the most effective marketing tool B2B companies can use to prove their products’ business value, define competitive differentiation, reduce the sales cycle and generate new leads. Why? 1. Sales Team Asset.  Case studies spotlight clients who reinforce the results a company’s sales team claims the product will deliver. For example, if your…

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Social Game On! The Super Bowl & Startups

This weekend one of America’s greatest remaining past times arrives: The Super Bowl. The Super Bowl is also NIRVANA for marketers, who are presented with a powerful opportunity to change-up their typical customer and prospect interactions with a refreshing no-sales-pitch engagement. You don’t need to pay $4 million for a 30-second TV spot (this year’s…

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SnapChat Hack: Is Your Startup Prepared?

These days it’s not just big banks and retailers that are the victims of hackers. Startups, especially social networks, have become fashionable targets. Most recently, the popular video and photo sharing mobile app startup SnapChat was hacked on Christmas Eve. The result: Over four million of their users’ private profile data, including user names and…

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