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Is Your Customer Hack Alert Ready?

Ongoing escalation of sophisticated cyber attacks against governments and industries makes it inevitable that your company data WILL be hacked at some point. In order to handle such an attack with necessary speed for less damage to your company’s brand and customer goodwill, it’s important to prepare a draft letter to your customers in advance.…

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Bill Reichert: The Top 10 New Rules For Startups

Bill Reichert, Managing Director of Garage Technology Ventures, offers his top 10 new rules to help startup founders think more realistically about strategy, sales, business model canvas and formula, value proposition, product differentiation and more. Sponsored by the Kauffman Founders School, this presentation is one of my favorites because it pulls together so many critical topics I often…

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What is Predictive Marketing?

If you read any of the 2015 marketing prediction articles, you may have noticed mentions of something called “predictive marketing.” Yes, it’s the latest industry jargon – but the terminology is spot-on. Improve Lead Scoring Accuracy If you want to improve lead scoring methodology, instead of guessing what a white paper is worth (e.g., hmm,…

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Infographic: Marketing Technology Craze

Think that data-driven digital marketing programs are easy to build and manage? Think again. Explosion In Marketing Automation Technology Solutions Marketing technology is the fastest growing software vertical right now. Each solution measures a single aspect of a marketing program or a handful – from lead generation success to retention rates. But there isn’t one marketing…

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