What is Predictive Marketing?

If you read any of the 2015 marketing prediction articles, you may have noticed mentions of something called “predictive marketing.” Yes, it’s the latest industry jargon – but the terminology is spot-on. Improve Lead Scoring Accuracy If you want to improve lead scoring methodology, instead of guessing what a white paper is worth (e.g., hmm,…

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Infographic: Marketing Technology Craze

Think that data-driven digital marketing programs are easy to build and manage? Think again. Explosion In Marketing Automation Technology Solutions Marketing technology is the fastest growing software vertical right now. Each solution measures a single aspect of a marketing program or a handful – from lead generation success to retention rates. But there isn’t one marketing…

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The Truth About Marketing Buzz

“We need marketing buzz!” How many times have you said this, or heard your CEO or Founder say it? As a B2B tech marketer, this is the most popular request. It sounds simple to do, right? In truth, it isn’t. Here’s why. What is Marketing Buzz? Buzz is shorthand for generating quick company discovery by potential customers…

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Google Adds “Mobile-Friendly” Label in Mobile Search Results

If you haven’t noticed yet, Google has begun inserting the term “mobile-friendly” in front of select site names on search results pages – when searching from a mobile device. What does this mean? Many SEO experts suspect that Google identified mobile-friendly web sites will receive a higher priority ranking in search results based on its…

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