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ElectNext’s Lean Startup Pivot: Myth, Reality & Passion

The most insightful startup case study shared at the recent annual Lean Startup Conference I attended was the presentation by Keya Dannenbaum (@keyajay), founder of startup ElectNext (now Versa), which received $1.4 million in seed funding in April from a stellar group of investors, including Brooklyn Bridge Ventures, Liberty City Ventures, Comcast Ventures, Digital News Ventures,…

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Facebook’s New “Stories” Feature

(Note To Readers: Four months after launching Stories, Facebook announced that it will end on April 9, 2014.) Facebook’s new “Stories To Share” feature solicits feel-good, life-inspiring true stories from the Facebook community that can be shared and liked.   Launched yesterday, Facebook encourages members to submit emotionally-moving special moments from their lives that may inspire…

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Social Media ROI: It’s In The Context

Except for global brands, most companies are still at the early stages of experimenting with social media and stumped about how to measure its ROI – or question if it even has one. As social media analytics platforms continue to offer new Key Performance Indicators (KPI’s) to benchmark and measure the many types of social…

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New Gmail Tabs: Is Your Message Getting Lost?

The answer is an unequivocal yes! So what’s going on with the new Gmail Tabs? Google recently introduced a set of new Tabs in Gmail (optional for users) with the goal of helping Gmail users more easily navigate their burgeoning inbox. On the surface, it’s a problem that could use a solution to help ease…

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