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Top 5 Reasons Case Studies Rule B2B Marketing

Case studies are the most effective marketing tool B2B companies can use to prove their products’ business value, define competitive differentiation, reduce the sales cycle and generate new leads. Why? 1. Sales Team Asset.  Case studies spotlight clients who reinforce the results a company’s sales team claims the product will deliver. For example, if your…

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Social Game On! The Super Bowl & Startups

This weekend one of America’s greatest remaining past times arrives: The Super Bowl. The Super Bowl is also NIRVANA for marketers, who are presented with a powerful opportunity to change-up their typical customer and prospect interactions with a refreshing no-sales-pitch engagement. You don’t need to pay $4 million for a 30-second TV spot (this year’s…

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SnapChat Hack: Is Your Startup Prepared?

These days it’s not just big banks and retailers that are the victims of hackers. Startups, especially social networks, have become fashionable targets. Most recently, the popular video and photo sharing mobile app startup SnapChat was hacked on Christmas Eve. The result: Over four million of their users’ private profile data, including user names and…

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ElectNext’s Lean Startup Pivot: Myth, Reality & Passion

The most insightful startup case study shared at the recent annual Lean Startup Conference I attended was the presentation by Keya Dannenbaum (@keyajay), founder of startup ElectNext (now Versa), which received $1.4 million in seed funding in April from a stellar group of investors, including Brooklyn Bridge Ventures, Liberty City Ventures, Comcast Ventures, Digital News Ventures,…

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