PB&J Twitter Vine Goes Viral

Here’s a great example of an engaging Twitter Vine by the @PeanutButterCo that recently went viral. It celebrates National PB&J Day and offers a coupon. Using short video is a smart way to emotionally connect product with consumers for an impulse action, whether it’s a purchase, a coupon download or a social share. Personally, I…

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Trends: B2B Marketing Budgets On The Rise

According to a recent survey by BtoB Magazine, marketers are bumping up their budgets for 2013. Here’s a snapshot of the latest trends. Does your company see any of these trends during the sales process? Over half of the marketers in this survey plan to increase their spend on digital marketing during this year.

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Social Media & Political Campaigns

Since President Obama’s first presidential campaign, we know that social media has radically changed the way all political campaigns and grassroots advocacy groups activate and communicate with their supporters. More communication, participation and voices heard in real-time by public figures surely benefits the democratic process. Think about it:  who takes time to hand-write a letter,…

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Social Media Lead Gen Success Tips

Since the social media boom, marketers have been trying to leverage their social presence on Facebook, Twitter, YouTube, Pinterest and many other social platforms for two primary purposes: 1. Connect with current customers to nurture long term relationships; and 2. Find potential new customers and nurture them into active customers. This effort gives rise to…

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