Funding: Insights from Successful Startup CFOs

Last night’s startup Founder Panel event hosted by LA mobile advertising startup DataPop focused startup funding and the role of CFO’s in early stage and growing startups. CFO’s from Shopzilla, Gumiyo, Rootstock Partners, and S.R. Brooks Company shared their expertise and insights with over 100 attending entrepreneurs. The juiciest parts of the panel discussion and Q&A concerned…

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Mary Meeker’s Crystal Ball: 2013 Internet Trends

If you’re an Internet entrepreneur, you may already know who Mary Meeker is. Though now a partner at A-list VC group Kleiner Perkins Caufield & Byer, she originally began forecasting Internet trends as an analyst with Morgan Stanley starting in the mid 1990’s, during the Internet Boom.  She continues her educated look into the geeky…

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Cartoon: Social Media Marketing Gaffs

This witty social media marketing cartoon was shared by the Integrated Marketing Week 2013 team in an email marketing campaign today. It perfectly communicates why social media programs, backed by strategies and a smart content marketing plan, are so essential. Always think of the consumer. Enjoy!    

twitter-fail-whale

404 Error Pages Best Practices: Brand-Friendly Strategies

Every page on a Web site – even error pages – should communicate a company’s brand personality and customer service  commitment. It’s a critical moment to tell the user (or potential purchaser) that: a. there is a problem, b. apologize for it, and c. lead them somewhere else on the site or encourage them to…

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